Branded content mixes advertising with the entertainment of a message. It is increasingly difficult for marketers to reach the target group in the conventional commercial way. They have discovered sponsoring of programs to still create the necessary goodwill. The commercial message may no longer be too obvious, and this development is also taking place online. To avoid ambiguity: branded content can be applied to all media channels, including online. As Ivonne Boumeester of 3MO describes during her lecture:
“Branded content is all media content, other than straight advertising, that can help tell or reinforce a brand’s communication message.”
The branded view of paid, owned and earned media
We can’t get enough of it, but even with branded content you quickly look at the effects of your paid , owned and earned media. For example, John Olivieira of Sanoma Media recently conducted a study into the effect of branded content on brand consideration, brand awareness and message transfer on list to data both online and offline channels. What appears is that branded content has a positive influence on brand consideration among consumers. Consumers give branded content a positive rating. Consumers indicate that they have the idea that the page is intended to entertain rather than to selWhat is branded .
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Nice, inspiring and credible
Good branded content must be fun, inspiring and credible to make it successful. This content has the power to ukraine business directory attract and enthuse fans. And the Superpromoter philosophy of Bram Jonkheer and Rijn Vogelaar of Blauw Research provides a theoretical and research-technical foundation for this.
The power of the super promoter
A super promoter is someone who carries a brand and spreads the enthusiasm. To spread your message you need keyword pyramid level the product page the enthusiasm of a number of fans. Of course, you can’t just do that. A beautiful quote that was used in the presentation of Blauw Research is that of Emerson: