Keyword Pyramid Level 2: The Category Page
At the next level of the keyword pyramid are often the category pages. In the example of the wine webshop, these are pages about different types of wine. For convenience, we will limit ourselves to the distinction between white wine and red wine. You can see that there are multiple keywords mentioned for both level 1 and level 2 list to data . Of course, you do not have to try to process all the variations in the content of the corresponding pages.
Give the most attention (in the url, page titles and H1s) to the keywords that score well and use the variations in the running text. You can also use the different variations for your possible Google Adwords campaign . This will also give you more insight into which words really score well for you. Keywords at this level already have a bit more value. The search words are already a bit more specific. People who are looking for a certain type of wine already know more or less what they want and have a higher chance of conversion if they end up on your page. The Product Page
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Keyword Pyramid Level 3: The Subcategory Page
The next level in the keyword pyramid is often a subcategory page. Here too, the value of these keywords is somewhat higher, because the focusing on high-value gambling leads visitor is one step further in the purchasing process. You will notice that the keywords are getting longer, we have arrived at the longtail keywords. Typical properties of longtail keywords are:
Multiple keywords in one search term
Lower search volume
Less competition
High conversion rate
Low CPC (in search engine advertising)
The above characteristics show that it is worth optimizing your pages for longtail keywords.
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Keyword Pyramid Level 4: The Product Page
In the next level you have your visitor almost where you want him: on the product page where you can order different wines. All previous pages marketing list should in fact be seen as a feed to the product page. The more specific the pages become, the better they are suitable for SEO. By creating a keyword pyramid you map out which keywords should lead to which pages and you can then optimize the pages for this.