It goes without saying that a good product is important. When analyzing consumer conversations, it is clear that more than half of the conversations are about the customer experience. This experience is always a combination of product quality and the quality of the service. If these two elements are right, you have a flying start on list to datasocial media. Because of the high quality, consumers will already spontaneously talk about the product with each other. Apart from what you do yourself, there are already positive vibes.
If you have a bad product, you will be confronted with it very quickly. By observing well, companies discover faster than ever what the problems are with their products. By participating in the conversation, we can help consumers further. Even more important is taking the insights from the observations to the R&D department to effectively improve the product.
Product flow social media
5. Should we perform operational Conversation management ourselves or outsource it?
In an ideal world, it is always better to do the conversation management yourself. Managing the direct precision, intelligence, and partnership relationship with the customer yourself is without a doubt the strongest.
In some cases it is smart to work with a partner:
If someone has to be present 24/7 and the employment conditions do not allow this.
If there is no internal knowledge available to quickly participate in the conversation.
To absorb peak moments . A company can manage the daily flow of conversations itself, but during a product china numbers launch, help can be called in to absorb the temporary peak.
If someone with the necessary skills cannot be found quickly and there is an acute need .
We have to take both worlds into account
6. Are the number of Facebook likes and Twitter followers important?
Many social media experts will say ‘no’, but I say ‘yes’. A side note: it has to be about real followers and fans, not bought ones. The side note is that you have to succeed in involving the followers in your brand. A completely passive audience is not worth much. If those two conditions are met, it is fantastic to build a large reach. This for several reasons: