to trustVery simple, you don’t book a hotel without first reading the reviews and looking at the photos? Of list to data course, there can be a downside to that, because we also bounce something off if we don’t (think we do) see what we are looking for. That first impression makes or breaks it. That is also the power of making it visible and tangible. And certainly not something you should let hold you back. You can actually use it.
Makers & Breakers
What doesn’t make a difference is poorly chosen images. Poor quality visuals or impersonal images such as stock photography and boring texts or tweets. Those days are long gone. What does make a difference is visual storytelling. With visual storytelling you share from your own experience, passion or vision. And nothing is more powerful (or at least more credible) than authenticity.
Authentic & relevant
That’s the beauty of it, we can be ourselves again, we can be creative and sometimes even sweet. Ergo, the hundreds of cat pictures that pass by on Facebook every day, although the relevance of these is sometimes hard to find. But apparently all those pictures do work, because according to Facebook data, posts with an image or album generate 120% to 180% more interaction than an update with only text.What is actually
Imke and Kat Facebook 2
Now, of course, you shouldn’t just randomly throw images in your post or blog. If you want to why targeted data outperforms general lists give a look behind the scenes of your brand or insight into you as a person, think about what you radiate or want to radiate. Is it authentic? And what is it/your story? In short, we have to be real and personal, plus relevant.
Tips & tricks for visual storytelling
I will give you some handles and tips. 4 Things you can pay attention to when using visual materia china numbers l to support your story (and vice versa).
1. Good photography
It is often not appreciated, but good photography is important. And then I am not just talking about relevant images, but also about quality. Especially unique, intriguing or personal images can have a greater share content than abstract or other irrelevant images. Because we are looking for authenticity and uniqueness, stock images are no longer really recommended in this day and age. The fakeness often radiates from it, which makes identification almost impossible. Moreover, your audience may already know the image from somewhere else. Pure, high-quality images of the employees, on the other hand, are much more appealing.