My customers are not on Facebook or
Conversation management goes beyond Facebook an d Twitter. It is about building an emotional bond with customers, resulting in positive conversations. These positive conversations are the basis for growth. I cannot imagine a company that finds positive conversations (regardless of channel) unimportant.
In addition, there is of course the role of new media in the conversation story. It is true that not everyone uses list to data these channels, but they are still important for every company. Digital marketing goes beyond Facebook and Twitter.
The role of your own site is often underestimated
Building your own channel to interact with the consumer is also part of a conversation strategy. The target group then immediately becomes larger, because then you are talking about the internet population.
Indirect effect of social media greater than direct effect
Moreover, the indirect effect of social media is often greater than the direct effect . More and more, india number list news is formed online. Once the classic media pick it up, it becomes big and can become a hype. The fastest way to offline visibility is to score on social media. And vice versa. In other words: are you experiencing warning signs of data demise in your email list? we have to pay attention to thinking in silos. Everything is connected and each channel can play its role.
I am open to discussion and new points on this topic. If you have anything to add to this list, please do so.