“Photo? Or it didn’t happen!” is a common saying these days. Someone posts a nice message on Facebook or Twitter, for example “at the hairdresser, new haircut and hair color.” People always respond with “Photo?” Why? Out of curiosity, out of interest. We don’t just want to read about something happening anymore, we want to see it!
Don’t just tell me, show me!
In fact, we want to see, experience and feel the authentic. That is why visual storytelling is such a hype at list to data the moment. It offers the possibility to visualize our world and also provide it with a story.
Visual stories dominate the current social media landscape. And today’s technology makes it very easy for us to share and visualize everything with apps and platforms such as Instagram, Facebook, Pinterest and the renewed Flickr. A picture is almost indispensable in virtually all forms of content.
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Digital strategist Justin Goldsborough
A even dares to state that all content must be provided with images if you want to stand out. Otherwise you literally disappear from the picture.
“Society responds more to visual stimuli and storytelling than any story we read in magazine or on a website. And the same goes for status updates and content curation. It’s not enough anymore to live tweet from a conference or corporate event. Customers are now saying: ‘Don’t just tell me. Show me.’ And brands better listen. Or they will be left behind.”
There is some truth in his statement, because images give your message more china numbers charge. Images offer a glimpse into the kitchen and make it more than just impersonal ‘chatter’. It gives your audience a way to identify more with your story. And from identification comes a ‘like’. Or a retweet. Or a reaction.
So ‘seeing’ is important in this day and age.People Consumers want something unlocking growth potential different! Seeing is believing, right? Or should we say, seeing is trusting. We go by what we see. We make a decision based on whether we like what we see and whether we trust what we see.