The cookie legislation has caused the government quite a few headaches. I (Mark) and 3 internet entrepreneurs went to talk to Mark Rutte, who asked for an applicable solution during his visit to the Mediacentrale . A solution that guarantees the privacy of users, without having to adjust Dutch websites and bothering users with notifications. Here is the solution, Prime Minister Rutte!
If you’re not paying for the product you are the product
Privacy is a great asset and I agree with the argument that companies have a duty to inform their users about list to data what data they store from visitors. However, we all agree that the cookie legislation in its current form does not work . The strange thought alone that the OPTA with 134 employees has to check 1.6 million websites indicates that the legislation is practically impossible to implement. How we can then guarantee the privacy of citizens gives food for thought and has led to many and extensive discussions.
What is the problem? There are a huge number of websites on which external services place cookies. To give an impression of how many of the almost 1.6 million websites in the Netherlands use such external services (source: Dataprovider.com ):
Analytics: used by almost 29% of websites
Twitter: almost 5%
Facebook: over 4% of websites have a link
Google+: almost 3%
Add this: is integrated in over 2% of websites
LinkedIn: just over 1% Do you have a social media button on your website? Then you place a strong introduction and conclusion cookies and you must place a cookie notification on your website. Do you use an analysis tool such as Google Analytics on your site? You must also ask permission for this. A standard marketing list YouTube or Vimeo film on your website? Ask permission! Allow advertisements on your website? Advertisers place cookies, so… you must inform the visitors.