If you can get your fans excited, they will spread the message, which can have a positive effect on your reputation. This flow of enthusiasm is important because the majority of the masses copy messages and behaviors. People are busy copying others every day, and that is also the way to spread your message. Find that super promoter and make sure the masses copy his behavior.
IcebergBlue
Flame, flow and flood
This flow of enthusiasm can be represented in a 3F (Flame, Flow and Flood) model by Blauw Research. You first fan a fire with list to data these super promoters and start the flow of enthusiasm. They spread this message through which you eventually reach the masses (flood).
Falme Flow Flood
Flow of enthusiasm
The Queen concert is a great example of this flow of enthusiasm. You can see the band’s enthusiasm jumping over to the front row of people, and then spreading further and further to the back.
Target specific audiences
Every brand has a number of super promoters. Enthuse these people and they will spread your message to the masses. “ ukraine business directory So don’t focus on the masses in the hope of lighting a fire in different places, but focus on specific target groups,” says Rijn Vogelaar of Blauw.
As a brand, it is easy to focus on the complainers because you have to solve complaints, but try to look at the promoters if your list is physical and small: as well. They are often already positive about your brand, and that is also the reason why they are quickly forgotten. Because these fans are already positive, you can use them as a brand to neutralize those anti-promoters (complainers).
The Superpromoter Support Plan
How do you go about deploying your super promoters?
Find your super promoter, involve them in your brand and build a long-term relationship with them. Get to know them. Keep in mind that not every super promoter is the same;
Try to maintain the enthusiasm of these people and also think about co-creation ;
These super promoters will help you share your message;
And thus also directly help to increase the influence of your brand.
Nike: figure running app