I haven’t benefited much from it (yet). About 20 extra Slideshare and Twitter followers, some compliments on social media list to data and at work and a couple of proud parents. I’m very happy with that of course, but where are all the requests for presentations and workshops? I immediately registered myself (with presentation) for the South by Southwest Interactive conference . I’m going there in early March, but unfortunately that program is already booked. Fortunately, I will be at the Mediaparade from April 16 to 18, so if you’re interested, you can also watch the presentation live.
Portrait sketch Kirsten Jassies
Portrait sketch Kirsten Jassies during her presentation. made by blogger CEZ from mechantstudio.com
In practice I occasionally receive feedback: I make them think. I was asked by a marketer of kids magazines how to optimally use images. By a heating installation company how to apply storytelling. By a municipality how they can do that on their website. And really everywhere you can think of beautiful, relevant examples. It is nice when people learn something from your presentation, but even better when they actually do something with it. That is why you see two illustrations with this article of people who were inspired by my presentation.
The new year is already more than a month old. For some organizations, it is the moment to look at their marketing plans. Others put their caseno data (new) plans into action. Today in the Infographic Day series, a study of the expected marketing expenditure of Dutch marketers in 2013.
Focus on interaction
In December 2012 and January 2013, research agency Multiscope and PR agency LEWIS PR conducted research among maximize lead generation with a reliable namibia phone number list 357 marketing professionals in the Netherlands. They presented the results of this research during Marketing Pioneers 2013. They also created the visualization below of the data. The study by the agencies shows that for Dutch marketers, interaction with customers is the most important marketing goal this year. More than half of the marketers surveyed indicate that they want to increase this. 47% of respondents prioritize increasing customer retention and sales to existing customers.