Image must also be recognizable and relevant. A good example of the reactions that bad image can evoke is the portrait list to data painting of Kate Middleton . The message of this story is that people do not recognize Kate in it, it does not correspond to reality and that is off-putting. A good confirmation of how people look at images.
Don’t be afraid to be personal
I have said it a few times before, daring to be personal is important. Even if it is only to create clarity. And it is an advantage for large, cumbersome and traditional companies. These are often the people who live in anonymity, behind strict websites and formal texts. An occasional photo of the work floor or an employee in the spotlight is not so bad at all. In fact, with a human approach, you come a lot closer to the audience. And that has positive effects on interaction, for example.
Tell the story to manage expectations
Visual storytelling goes a bit further than just telling stories with images. Because you know the story behind a photo, but the people who look at it don’t. That sometimes makes interpretation difficult, because are you on the same wavelength? That’s why I think visual storytelling (or photography) should be a combination of text and image.
A bibi veth, visual storytelling
An example; as a visual storyteller I am always looking for that story, whether it is of an event, a company, a person or myself. For example, on the homepage of my website I have my own photo with an explanation next to it about what I do and what service I offer. But especially a lot of images. Why? china numbers Because I want to prevent misunderstandings about who you are dealing with, what style I have and what kind of work I deliver. That way you know exactly what to expect or what you can expect as a result.
So, whether it’s a blog post or a Facebook update, when you post an image, take people along in your story. Always scalability, agility, and predictable growth briefly tell what’s happening, give direction or explain what the viewer is seeing. Be sure to let us know in a comment below.