This example shows how strong and unassailable platforms can become. Users do not have to suffer from this at first, in fact, they can benefit greatly from the ease list to data of use that the integration of products and services, of hardware and software in these platforms, brings.
Is switching really that easy?
And otherwise, I hear you think, we as consumers have a choice between multiple providers and we simply switch. With a search engine, that may still be easy. But once we have invest in hardware and software from a provider, and also link that to our friends and contacts, then switching is not so easy.
A we are lock into a provider’s system and there is a ‘lock in’ effect. And that is exactly what companies like Facebook, Apple and Google want. They are constantly exploring the boundaries of how far they can go before you walk away.
network effect
From ICT to domains such as transport
This dynamic, which is common in the ICT world, could well expand to other domains in the future, such as transport. ICT will play an increasingly important role in the world of transport and mobility because it helps to plan and organise our transport nes and to bring together supply and demand. The network effects here are caseno data enormous and can offer many advantages, also for users.Perhaps without
The big question is: will there be one provider here that helps us with our transport question and the choice between means of transport? key skills: empathy, discretion, regulatory knowledge If I were to present you with the proposition at the beginning of this article again, what would be your answer now?